Leadership Application Deadline the Friday

SRAR — SUPPORTING THE “TRUSTED GUIDES”, THE ADVOCATES, THE CHAMPIONS

In her inaugural address, 2026 SRAR President Nicole Stinson reminded us that we are “trusted guides” on a journey most people make only once in a lifetime. From advocating for property rights to being champions for our local neighborhoods, our impact extends far beyond the closing table. Explore the vision for a year rooted in integrity, teamwork, and community service.

Tips for Commercial Real Estate

Curious about commercial and investment real estate? In this 4th episode of the SRAR podcast, hear from agents who are active in the business as they share tips and insights to keep in mind when getting started in commercial and investment real estate.

2026 REALTOR EXPO®

The 2026 REALTOR® EXPO is officially open for exhibitors! If your business provides services for the real estate industry—home staging, photography, lending, insurance, or tech—this is your premier opportunity to network with the best in the Southland.

Friday, May 15, 2026
10:00 AM – 2:00 PM
SRAR Parking Lot (7232 Balboa Blvd.)

Exhibitor Pricing:
Affiliate Members: $200
Non-Members: $300

Limited table slots are available and they go fast! Secure your spot today and help us make this the biggest Expo yet.

Contact Theresa for more info: theresam@srar.com | (818) 947-2298

California Housing Market Likely to Post Positive Numbers in 2026

California’s housing market in 2026 is expected to post higher sales, higher prices, and even a slight improvement in the housing affordability index, despite a list of issues that could impact and slow the growth of the state and national economies…

SRAR Auditorium Rental

From workshops to seminars to any other events, our Lake Balboa auditorium provides a flexible environment for any professional gathering. Enjoy a central location, easy parking, and a space that’s ready for you to walk in and get started.

SCAM ALERT: TikTok Phishing Targeting REALTOR® MLS Accounts

SRAR has been notified that TikTok is being used as a new vehicle to fraudulently gather your personal information in an attempt to hack into your MLS account.

Scammers are sending messages that look similar to this:
Hi, Susie,
Thank you for being a member of Southland Regional Association of REALTORS®, Inc. In order to ensure we provide your REALTOR® services in a timely manner, please confirm the e mail address you provided is accurate by clicking the button below.
Once you click the link and provide information, scammers can easily change your password and gain access to your MLS account.

Please do NOT click any links in suspicious messages.
Always verify directly with SRAR if something seems off.

Remember, SRAR will not ask you to provide any information on any kind of social media platform, nor will your MLS.

Thank you for taking this seriously and for sharing this alert with your fellow agents. Staying informed is one of the best ways to protect your business and your clients.

SRAR Expands Grant Program by Increasing Income Limits

We would like to announce expanded eligibility for its First Time Homebuyer Grant Program, increasing income limits to make the program accessible to more prospective buyers across the region.

The updated income thresholds are designed to better reflect today’s housing market realities and rising costs of living, allowing more working individuals and families to qualify for assistance. The program provides financial support to eligible homebuyers to help reduce upfront barriers to homeownership.

“Our goal is to meet buyers where they are today,” said Michelle Gerhard, Chief Operating Officer of SRAR. “By increasing the income limits, we are opening the door to more responsible, ready buyers who were previously just outside eligibility but still face real affordability challenges.”

The grant program supports first-time and qualifying homebuyers by helping offset homeownership-related costs, while also reinforcing SRAR’s ongoing commitment to housing opportunity, community stability, and sustainable homeownership.

Full eligibility requirements, income limits, application details, and deadlines are available at: www.srar.com/grants

View the Latest Market Stats for SFV & SCV HERE!

SRAR provides market trends for the San Fernando Valley and Santa Clarita Valley in California. This page features graphs and charts showcasing active listings, closed escrows, median list price, and median sales price for both condominiums and single-family homes.

WHO WE ARE

Southland Regional Association of REALTORS®

REALTORS® and the community regard the Southland Regional Association of REALTORS® as the voice for real estate, a trusted resource and partner in an ever-changing environment.

Upcoming Classes & Events

New Member Benefit

Agent Training
Introduction to Supra Showing Management

Supra Showing Mangement is a streamlined solution that keeps it easy.
Efficiently search, share and book – even across multiple properties on a single tour.
This training is an introduction to Supra Showing Mangement and is turned on at the oranization level. Please reach out to your Supra Administrator to find out if/when you will be launching this NEW feature. You will learn all about setting up your account and how to manage your showing in the desktop application.

Click the button below to choose a topic then fill out the online form for training.
Training(s) may be cancelled if fewer than 20 registrants
Dates subject to change

For an organization staff demo of the NEW Supra One Platform, please reach out to SupraOrgTraining@honeywell.com. 

OPPORTUNITIES in EDUCATION from SRAR

Jump- in -January with C.A.R.

January 2026 Edition

Elevate Your Real Estate Career in 2026

Choosing to be a Real Estate Professional means stepping into one of the most competitive and rewarding careers. Success demands more than market knowledge—you must interpret people, anticipate trends, understand the economics, and be a trusted expert in all things real estate.

Start 2026 by investing in yourself and your clients: enroll in a California Association of REALTORS® designation or certification class.

With C.A.R., you gain:

  • Unmatched Professional Development: Courses designed to sharpen your expertise and expand your credentials.
  • Legal & Compliance Updates: Stay ahead with the latest changes in California law and forms.
  • Industry Insights: Guidance on NAR issues and emerging trends that shape the profession.

 

Your dedication to growth sets you apart. Make this year the one where you strengthen your skills, elevate your service, and lead with confidence.

AIR CRE Commercial Contracts Certification
Real estate professionals interested in commercial real estate and a thorough understanding of the AIR CRE forms will benefit from taking these courses and earning the certification. Gain a complete understanding of how to use AIR CRE contracts.

https://www.car.org/education/calendar/prodev/AIR-CRE-Commercial-Lease-Contracts-Certification

 

First Time Buyers Specialist Certification (FTBS)
First Time Buyer Specialists are REALTORS® qualified to meet the special needs and concerns of first-time home buyers.  By earning the FTBS Certification, you demonstrate that you have the knowledge and expertise to counsel clients purchasing for the first time and mortgage solutions to help them overcome challenges they may face.  https://www.car.org/education/designations/FTBSCertification

 

Negotiation Certification
Do you know how to negotiate to get the best deal for your clients? Can you manage out of difficult situations? Tune in for classes on these skills and determine how to implement them in your future transactions.

https://store.car.org/collections/online-bundles/products/negotiations-course-bundle-interactive-online-anytime?variant=8646517620826

 

Probate & Trust SpecialistC.A.R. Probate Certification
What’s the purpose of a Probate? Are there any exceptions? What are the relevant ways to hold Title? Get these questions answered and take a deep dive into Probate transactions as you become an expert as a Certified Probate & Trust Specialist!

https://www.car.org/education/calendar/prodev/Probate-Process-A-Z

 

Property Management Certification (PMC) and Property Management Master Certification (PMM)
A program especially designed for REALTORS® looking to establish and build a property management business. Learn how you can manage residential and commercial properties to increase your revenue.

https://www.car.org/education/designations/pmc

 

WomanUP!® Academy Executive Certification
The C.A.R. WomanUP!® ACADEMY Executive Certification Bundle is composed of courses developed by some of the esteemed WomanUP!® keynote speakers. Take the combined courses listed here to earn your WomanUP!® Academy Executive Certification.

https://www.car.org/education/WomanUpAcademy

 

 

 

The SRAR REALTOR® Lounge

More than just a workspace, The REALTOR® Lounge is your dedicated haven for productivity, collaboration, and relaxation. This professional environment offers a comfortable private meeting area, perfect for focused discussions among fellow REALTORS. Seamlessly transition between appointments with our high-speed Wi-Fi, or simply unwind in a sophisticated quiet atmosphere between showings. And to keep you energized, enjoy complimentary, freshly brewed coffee throughout your day. The REALTOR® Lounge is the perfect blend of professional amenities and a tranquil environment, ensuring you have everything you need to succeed, all provided as a valuable association benefit.

Helpful REALTOR® Quick Links

Southland Regional Association of REALTORS, INC Charitable Foundation, Inc

Dedicated to Improving the Social & Economic Well-Being of our Communities.

Incorporated in 1990, the SRAR Foundation is a 501c3 charitable corporation (Tax ID 95-4323748) committed to serving the communities in which we serve.

In that spirit, the SRAR Foundation has a mission to support worthy activities, groups and organizations within the San Fernando and Santa Clarita valleys that have an emphasis on housing related activities.

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